Albert Lie

Co-founder and COO, GTMLab

Covers GEO strategy: what AI answers change for content, site structure and growth plans

Albert Lie co-founded GTMLab in 2024 and is its chief operating officer.

Before GTMLab

IndoSterling
CEO Office
BDO
M&A investment banker
Simulate
VP & Growth

Elsewhere

LinkedIn GTMLab team page

Articles by Albert Lie

Bali’s visitors don’t all ask in English: which languages your villa pages need

BPS counted 6.95 million foreign arrivals in Bali in 2025, from Australia, India, China, South Korea and beyond. What that means for the languages a villa’s pages should cover.

October 26, 20261 min read

AI search is rewriting how Bali villas get discovered

Travellers increasingly plan a trip by asking an assistant. The answer they get decides which properties they even look at.

October 19, 20262 min read