AI Search · Bali
Bali’s visitors don’t all ask in English: which languages your villa pages need
BPS counted 6.95 million foreign arrivals in Bali in 2025, from Australia, India, China, South Korea and beyond. What that means for the languages a villa’s pages should cover.
Bali received 6,948,754 direct foreign arrivals in 2025, up 9.72 percent on 2024, according to Statistics Indonesia (BPS) figures reported by Antara on 3 February 2026. Travellers plan in their own language, and assistants answer in the language they’re asked in. A villa whose pages exist only in English gives a Korean or French answer less to work with.
Where Bali’s visitors came from in 2025
The ten largest source markets, by BPS’s count:
- Australia: 1.63 million
- India: about 569,260
- China: about 537,380
- South Korea: 346,680
- United Kingdom: 317,520
- France: 279,120
- United States: 274,610
- Malaysia: about 251,160
- Singapore: 211,330
- Japan: 208,620
What that means for your pages
English comes first. Australia, the United Kingdom, the United States and Singapore alone account for about 2.43 million of the year’s arrivals.
The next languages depend on who you host. Chinese, Korean, French and Japanese cover the largest non-English markets in the top ten. India is the second-largest market overall, and English may already serve many of those guests. Your booking data will tell you.
Start from your own guests. Your booking records show which markets you already attract. Translate for those first, not for the island’s averages.
Translate the pages that answer questions: rates, location and distances, house rules, check-in and transfers. A translated homepage with untranslated rates gives an answer half the facts.
Have a native speaker check every translation. Machine translation can get a policy wrong, and an answer will quote the mistake.
Tell search engines which page is which. Google uses hreflang annotations, in the page’s HTML head, an HTTP header or the sitemap, to recognise localised versions of the same page.
Keep the facts identical. The same rate, the same cancellation policy and the same check-in time, in every language. Two versions that disagree leave an assistant to pick one.
Don’t forget Indonesian
Domestic travellers book Bali villas too, and they ask in Bahasa Indonesia. If they are part of your market, an Indonesian version of your key pages belongs on the same list.