Head of Performance Marketing, GTMLab
Covers how buyers use AI assistants and how to measure when an AI answer cites a brand
Rizky Darmawan is Head of Performance Marketing at GTMLab, leading the team that runs clients' Google and Meta advertising.
Since February, Bing Webmaster Tools reports how often Copilot and Bing’s AI summaries cite your pages, with a sample of the queries behind them. How a Bali villa can use it.
The questions are intensely local; the engines are global. Publishing well means writing content specific enough to be true and structured enough to travel.
A page an assistant can read is the same page with its facts in the open: in text, not only in pictures, with the constraints named.