Contributors
Articles here are written and reviewed by named practitioners. These are their backgrounds, with links you can check.
Growth strategy
Covers GEO strategy: what AI answers change for content, site structure and growth plans
Albert Lie co-founded GTMLab in 2024 and is its chief operating officer.
Before GTMLab CEO Office, IndoSterling · M&A investment banker, BDO · VP & Growth, Simulate
Performance marketing
Covers how buyers use AI assistants and how to measure when an AI answer cites a brand
Rizky Darmawan is Head of Performance Marketing at GTMLab, leading the team that runs clients' Google and Meta advertising.
